Website Optimization and Promotion

How your content is written and organized affects search engine rankings. Website optimization process of getting a web site positioned or ranked in the search engine results. The process includes, but is not limited to the strategic insertion of relevant keyword phrases into the content and HTML source tags of the website.

Website promotion has become a very popular method of internet marketing as it doesn't require additional fees (such as Pay Per Click). The most compelling reason, however that poeple choose website optimization to gain rankings within the major search engines is that over 85% of internet users use search engines to make their buying decisions

Based on your location, the competitiveness of the industry, and the keyword research, you may also want to create of Information Pages or Domains (also known as “portal” or “doorway” pages/domains) that can be optimized and marketed on their own merits . Created properly, with highly relevant, useful content that is valuable to both the users and the search engines, these pages can mean increased visibility to your entire website.

HTML Code Optimization

In website optimization - promotion, the title, meta keyword and meta description is tailored to website content. Meta keywords and meta descriptions are customized for each page depending on the content and keywords that appear on that page. Though meta keywords rarely affect rankings anymore, title tags and meta descriptions are often used in search engines to describe your website to the end-user as well as determining keyword relevance. Style of coding, alt tags, comment tags and image tags can also affect search positioning.

Coming Soon: Website Marketing Optimization Tips!

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