The first step in creating the internet sales and marketing
business plan is to evaluate the current demographics
of the client and the local, including how you have currently
positioned yourself on the internet: initial evaluation of the
current website, the level of participation with wholesale websites,
competitive analysis, market situation and demographic analysis,
visibility and link popularity analysis. Once there is a clear
picture of where you are starting from, then a step-by-step action
plan can be developed to reach your goals.
We evaluate of the market environment: How much and what kind
of business books on the internet in the clients' specific market?
What will it take for the business to be successful on the internet
in that market?
Who are your competitors and what are they doing? We then analyze
your competitors’ websites to determine which keyword phrases
they are targeting and how well they rank in the search engines
and directories. We develop a list of website links that are currently
pointing to your competitors that we can use to request links
to YOUR website (it is powerful information to know who your competitors
are working with on the web!).